I thought it was very strange for Spanx to open a flagship store in such a pricey development. The reason lots of folks want to shop at a store like Hermes is to see and be seen, carry around the bag, then get to show off the clothes. Women who wear Spanx are unlikely to want to show it off; wearing it discreetly is the entire point. This was a good decision the company's part, and I agree that they're a better overall fit heh being sold inside existing retailers.
Spanx founder Sara Blakely celebrates opening of store in Tampa
Clearwater native Sara Blakely built an empire selling undergarments that make butts look small and tummies look tight. Women everywhere strut with confidence, thanks to her shapewear, hosiery and bras. About a year and a half ago, Blakely opened her first Spanx store at an upscale mall in Virginia, outside Washington, D. Fourteen years after starting Spanx, Blakely is opening her sixth standalone store, this one at International Plaza in Tampa, near her old stomping grounds. For local fans, it's like a homecoming for a small-town girl who went big. As in billionaire big.
Spanx founder Sara Blakely celebrates opening of store in Tampa
Digital Signage Guide. Better By Design. The retail environment is a highly competitive space, where brands not only compete with each other but with technology to grab the attention of consumers. A trip to the local mall confirms this, with consumers wandering to and from their destinations with their heads bowed towards the screen of their smartphones. Many retailers struggle with this new reality and ask "what can we do different?
Or should we say, Spanxgiving? The Atlanta-based company opened a retail location Nov. Previously, women could only buy Spanx online or at other retail stores such as Nordstrom or Neiman Marcus.